Is this new change like when Gap tried to update their logo in Oct 2010? Or is it something better?
Here are some comparisons:
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| Current |
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| New |
Personally, I like it. If anything, it shows that they are not only expanding their offerings, but accepting that their offerings have become more than coffee. I don't always go into Starbucks for coffee and I think this logo represents that trend and direction for them.
(The Starbucks logo is registered trademark of Starbucks, Inc. I am just borrowing it!)
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