Thursday, March 17, 2011

Uh Oh. Coca-Cola is set for World Domination

I just heard the news that Pepsi is no longer the number 2 soft drink in the world. It has been over taken by Diet Coke!

According to the WSJ, Pepsi's marketing is to blame and I agree. In the 2010 Superbowl they opted not to have a commercial in order to focus on the Pepsi Re-fresh project. They took a similar approach 2011 and are now possibly seeing the effects. Or maybe the Super Bowl has nothing to do with it - they did have a few ads, but they were for their Pepsi MAX product line.

I wonder if this means we're going back to Genertaion NEXT. Remember when Britney Spears sang the catchy Pepsi tune during a Super Bowl commercial? Yeah. I like those days too. 

You can read all the details on the WSJ article here.

Tuesday, March 15, 2011

Viral Mash-up

If you haven't already, check out this marketing video from Smart Water. It's title: Jenn Aniston sex tape. (Don't worry, it's complete SFW.)