Saturday, July 20, 2013

Guess Who?

It's that time again.. time to play celebrity guess who!

If you can guess the celebrity voice in the following ad, you win a $10 Amazon gift card! (It's not going to be easy so put your thinking caps on.)

Check back next Saturday when I announce the results.

Sunday, July 7, 2013

Paula Deen and the falling out

It's been a rough couple of weeks for the butter loving Paula Deen.

Let's recap her PR Nightmare:
  • Type 2 Diabetes 
  • Low ratings
  • Discrimination suit 
  • Racism filled deposition
  • Bye bye food network
  • So long Smithfield
  • Then the rest of the endorsements fall: Kmart, Wal-Mart, Target, etc.
Interestingly enough, I don't think the public is outraged over the revelation that Paula Deen used a racial slur. (Maybe no one surprised?) I think people just didn't really like her in the first place. In my opinion, this is easiest and most cost effective way for corporations to her to drop her from the payroll.

Thinking about the direction that we're moving in society, people are becoming more obsessed with health, fitness, and eating right. Paula Deen's cooking doesn't appeal to the key demographic that every TV advertiser is hoping capture: 19-40. Being in the 19-40 year old demo myself, I can say with some certainty that these are people hoping to look young and fit,  who want to feed their children healthy meals, and who want to live well into old age. Those traits do not align with the fried buttery goodness that is Paula Deen.

Do you think it's an end of an era or good riddance? 

Guess Who? Results

If you guessed Chris Pine as our mystery celebrity voice for the previous "Guess Who?" challenge then you are right!

Congrats to @MelanieMmH who won via twitter. I'll get your $10 Amazon Gift card to you via email.

Check back on Wednesday for another edition of "Guess Who?"

Sunday, June 16, 2013

Guess Who?

Welcome to the Weekly "Name That Celebrity Voice" Challenge

Here's how it works: Watch the commercial below. Guess the celebrity voice, leave a comment below, win a prize. (Currently I'm thinking a $10 Amazon gift card!) 


Do you think it's worth it for companies to pay for celebrity voices? Do enough people recognize the voice to influence purchasing? Or is it something else a celebrity voice brings? 

Game ends Friday at Midnight PST. Winner will be chosen at random from correct guesses and announced on Saturday. So please check back! 

My social media payers have been answered...

First, yes, I am alive! Hooray.

Second, I found this:

mycleveragency Social Media Perfect Post Infographic
Social Media Perfect Posts Infographic is an infographic that was produced by mycleveragency

And it is awesome because of that last bit about "Optimum Timing for Social Media Posts."

I have been looking for this information FOREVER through social media research, but never something so succinct. (That's the beauty of an infographic.)

Also, stay tuned for a new recurring segment later this week titled: Name That Celebrity Product Endorser