Sunday, July 7, 2013

Paula Deen and the falling out

It's been a rough couple of weeks for the butter loving Paula Deen.

Let's recap her PR Nightmare:
  • Type 2 Diabetes 
  • Low ratings
  • Discrimination suit 
  • Racism filled deposition
  • Bye bye food network
  • So long Smithfield
  • Then the rest of the endorsements fall: Kmart, Wal-Mart, Target, etc.
Interestingly enough, I don't think the public is outraged over the revelation that Paula Deen used a racial slur. (Maybe no one surprised?) I think people just didn't really like her in the first place. In my opinion, this is easiest and most cost effective way for corporations to her to drop her from the payroll.

Thinking about the direction that we're moving in society, people are becoming more obsessed with health, fitness, and eating right. Paula Deen's cooking doesn't appeal to the key demographic that every TV advertiser is hoping capture: 19-40. Being in the 19-40 year old demo myself, I can say with some certainty that these are people hoping to look young and fit,  who want to feed their children healthy meals, and who want to live well into old age. Those traits do not align with the fried buttery goodness that is Paula Deen.

Do you think it's an end of an era or good riddance? 

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