Saturday, December 4, 2010

2011 Marketing Trends- Number 1

Recently, iMedia Connection published an article on-line titled, The Companies that will rule 2011. You can find the article here. This has inspired me to make my own list of 2011 Marketing Trends.

1) Social Media, but not what you're thinking...

While Facebook and Twitter are kings in the social media domain, I think blogging is going to become more of a trend in the next year. In the past year, blogs were pivotal in breaking news. For example, when Michael Jackson died, I remember going to to check that it was true. Another example is when Gizmodo broke the story about the iPhone 4. Plus there are sites like Wikileaks where the whole premise is leaking government secrets.

Right now, the difficulty with blogging is it's fragmentation. Blog's like receive millions od daily visitors; Hilton's one day record is 13.9 million page views. Additionally, The Huffington Post receives 28,000,000 unique visitors a month. It is, by some accounts, the world's most popular blog. Then there are small blogs like this one that are more niche.

The key to their growth is that most blogs are now posting fragments of their articles on Facebook and Twitter to drive traffic to their websites. These channels plus RSS feeds are helping to decrease the fragmentation and allow readers to get all their content in one place. Now news will spread even faster.

For more info on blogs, check out Time's list of the 25 Best Blogs of 2009 here.

What are your thoughts?

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