Saturday, January 15, 2011

Speaking of logos...

Check out this excellent article on Starbuck's new logo.

Is this new change like when Gap tried to update their logo in Oct 2010? Or is it something better?

Here are some comparisons:


Personally, I like it. If anything, it shows that they are not only expanding their offerings, but accepting that their offerings have become more than coffee. I don't always go into Starbucks for coffee and I think this logo represents that trend and direction for them.

(The Starbucks logo is registered trademark of Starbucks, Inc. I am just borrowing it!)

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